Original frameworks
Frameworks
Original frameworks for improving experimentation quality, trust, clarity and decision-making across modern digital journeys.
These tools are designed to help teams slow down before they optimise, diagnose what is really breaking trust, and turn vague instincts into evidence-led action.
Frameworks
Empathy-First Experiments
A preflight and hypothesis framework for designing better experiments by grounding test ideas in user belief, risk, upstream signals, evidence and decision rules.
Explore the frameworkC.O.R.P.S.E Triage
A diagnostic framework for finding contradiction, proof gaps, offer confusion and trust failure across claims, offer, reality, proof, signals and entity.
Start the autopsyHow they work together
C.O.R.P.S.E Triage helps identify where trust, clarity or coherence is breaking. Empathy-First Experiments helps turn those findings into better hypotheses, stronger metrics and safer decisions.
One diagnoses the rot. The other stops the next experiment becoming decorative theatre.